Every so often, we get a customer who is shocked by the price of a repair after they acted perfectly unconcerned as they piled up part and service requests at the check-in. Because a detailed estimate takes time that we typically do not charge for, it is not standard procedure unless a customer expresses misgivings when they drop a bike off.
We all ask ourselves whether to repair or replace an item when it malfunctions. As a service provider, we get asked all the time whether a bike is worth it. Or we get asked for an estimate, give it, and the customer decides on their own whether to invest.
If you pay someone else to work on your bike, you might very well spend more than you paid for it over the course of its time with you. Depending on the condition of it when you're done, someone else might start their own equation with it, based on what they pay for it, not what it was originally worth, or how long it might last with imaginative care and repair.
Last week, a customer dropped by to pick up a copy of the receipt from the repair she had commissioned for her son's bike. She was quite smiley and cheerful until the end when she turned dark and brittle and said, "This cost way more than I thought it was going to. If I'd known it was going to cost $265 I wouldn't have had it fixed. I could buy a new bike for $265."
I mentally reviewed the prices of entry-level bikes in our shop. She would not have been able to get a brand new bike shop quality bike for $265. She brought in an older Giant that her son had beaten on, the way boys do. It probably cost more than $265 when it was new. A comparable bike would cost more than $400, and probably more than $500. That comparison is tough, because the bike industry is pushing the frontiers of cheap crap on their lower end models. Direct comparison to a bike that hadn't advanced as far on the path of craptification is impossible because of how much has changed in both material quality and overall configuration. But, aiming for roughly the same niche, a replacement bike could be nudging $600, and would be less durable overall.
None of this conveys well to a customer whose brain has locked up in resentment. If I had informed her of the worst case scenario before the repair, she might have gone ahead with it or she might have made the mistake that so many consumers make when purchasing all manner of goods they need or desire. I've had to let customers decide to discard a really nice old bike that they got for twenty or fifty bucks just because they thought that more than a hundred was too much to spend based on what they paid for it. I mean a well-made bike from back when they were durable and repairable, but to the current owner just a dollar amount and an age. Likewise I have sympathetically tried to minimize the financial impact of reconditioning a less stellar specimen because the owner just really liked it.
Far more often than not, we do a quick assessment, get customer approval to install parts as necessary, and get on with fixing the damn thing as quickly as we can. In peak season, with our shriveled, elderly staff, we want to maximize productive time getting customers back on their bikes. This does lead to miscommunication like we had with our unfortunately resentful customer. On Yelp she stated that she felt ripped off.
I disagree. Inadequate communication of reasonably priced services is not a ripoff. The work was needed and well done. She gave verbal consent. The mistake was in not being super sensitive on the check-in, after we had been lulled by dozens of customers who make the same oral contract and abide calmly by the result. We have our haters, for sure. Now we have another one.
There is not a lot of nearby competition in the bike repair business. The nearest actual bike shops are across the lake -- which means around the lake by car -- or down in Rochester or Dover, roughly thirty miles or more in any direction. But there's a mobile guy who drives around in his big van. Maybe he has had better results with the time equation between diagnosis, estimate, and actual work, plus transit time. He has the advantage and disadvantage of mobility. Not a lot of storage space, though. For his sake, I hope his rig doesn't burn diesel.
Nearby competition or not, we have always relied on work quality rather than low price to keep a loyal customer base and build our reputation as problem solvers. As the bike industry has energetically added to everyone's problems, that aspect of our skill set has been harder and harder to maintain. But on the legacy stuff we are still rock solid and your ally in keeping a decent older bike going. I'm much more likely to tell someone whose bike is five years old to junk it than I am to declare that one thirty years old is hopeless. In fact, I will tell anyone who brings in a relatively new bike with multiple system failures to ditch it and look for something thirty years old in good shape. Options are dwindling as the industry kills them off, but you can still find parts to retrofit a newer bike to the older configuration. You just have to be willing to learn the skills of older riders to operate the more primitive machine. And you won't be doing trendy mountain biking or sporting the latest niche features of "category" bikes.
