Thursday, January 22, 2026

The bike industry is like a crowded refrigerator

 Ski season has been on-and-off as the little bits of snow come and go, separated by lazy lobes of polar vortex flopping down onto New England to blend nastily with the native east coast humidity. Somehow, the inherent moistness makes mere single digit and barely subzero cold bite hard enough to make visiting Alaskans bundle up. And yet interior heated spaces parch like Death Valley, along with your skin and nasal membranes.

Into this dropped our shipment of Fuji closeout bikes. My colleague started putting together a Jari 1.5, but was interrupted by enough in-season business that he didn't get very far. It ended up on my stand. Poking at it I saw that it had a large-diameter bottom bracket shell, but a thread-together bottom bracket. Intrigued, I checked the spec on the Fuji site. The specs say "FSA T47 threaded."

The Quality Bicycle Products website lists 26 entries under "BB-frame interface." I'm not shocked. I knew it was getting up there. I'd seen stuff about T47 several years ago, but hadn't seen it as OEM spec, probably because of the price points at which we usually sell. It's also satisfying to see the bike industry slinking back toward threaded bottom brackets after trying so hard to make the press-in concept work.  However, it has put a massive amount of product in the hands of hapless consumers who will have to deal with the quirks of their particular bike when it needs something that is no longer the darling of the industry and the tech lords of fashion. You might say it separates the true devotees from the dabblers, but what it really separates is hostages from their ransom.

The bike industry is like a crowded refrigerator. Forget to look in there for a few days and you don't know what sort of unappetizing glop will be growing. Twenty-six bottom bracket entries from 24 companies. In the headset category, 11 SHIS upper diameters; 12 SHIS lower; seven SHIS stem fits; six crown race diameters. Thirteen rear axle sizes just listed on QBP.

Don't forget to synchronize your chain with your chainring teeth and derailleur pulleys!

The bike industry has always been a proving ground for weird shit and increasing complexity. At first: no pedals. Then: pedals attached to the front wheel. Scary! and you have to keep getting your legs past a taller and taller wheel to gear up. And so on. Chain drive had a cousin, shaft drive, but that branch of the family has yet to flourish the way the chain lineage has. And chain drive begat derailleurs, and derailleurs begat index shifting and still the tribe of cyclists was persecuted and driven into the wilderness. And the prophets saw that there must be suspension.

And 700c begat 29-inch, and the shorter riders did lament, for they experienced foot overlap and stand-over issues. And the industry granted them 27.5. And the ISO was 584. When we get to a bead seat diameter of 666, look out. That's a hell of a tall wheel. "The devil went down to Bentonville, he was lookin' for a trail to ride..."

I've slid from kitchen hygiene to theology here. My own mind is a lot like a crowded refrigerator full of dubious leftovers. And the biking world is a lot like a world of conflicting theologies, where simplicity battles complexity, and practicality wrestles with relentless obsolescence, some of it purposeful, some of it speculative. Some of it is downright frivolous. Caught in the churn are the customers themselves. Even the term customer is industry driven. The people themselves identify just as riders, trying to find their own way on these machines.

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