Some advice and a lot of first-hand anecdotes and observations from someone who accidentally had a career in the bike business.
Doesn't Next make Murray seem like "high end?"
My first bike (circa 1960) was a Murray. It weighed more than I did. I like the juxtaposition of the brand and model: Wipeout Next, or Next, Wipeout. My commuter should have been named the Low-Speed Flop. I think there's a car with a similarly inappropriate name, but I can't remember it at the moment. Google wants me to type "Clarus Kotast" to post this. Sounds like a couple of product names.
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