Friday, January 31, 2020

To see ourselves as others see us

Hard to believe that anyone in the technical mountain biking community bothers to read any of my rants, but apparently some do. Hey there.

Things written or said for rhetorical effect will focus on specific aspects that support the central thesis. It’s the basis for editorials, legal arguments, and marketing. The benefits of a drug are repeated loudly and clearly in the commercial, while the side effects are recited in a hasty blurb in a low tone.

When I say things that are true, bluntly summing up actual events, it might compose a picture that looked different from someone else’s angle. This is the unsettling effect of seeing ourselves as others see us. That doesn’t mean that everyone sees you that way, only that the dots can connect to create that image. But I went too far, and I apologize.

As an unsociable person, I lack the instinctive understanding of the needs and desires of sociable people. In every activity to which I was exposed growing up, advancement in the activity itself was primary. The social aspects were secondary. It was an unrealistic point of view. For a few hard chargers, achievement is a primary goal and benefit. But among normal people, the social side is much more crucial. It explains a lot about where I’ve landed, and the rough and desolate landscape in which my life will end.

In the case of off-road biking in any season, I’m not alone in my laments but I’m certainly in the minority. Around here I’m definitely alone in criticizing the avalanche of expensive and complicated equipment burying small shops and cutting the tech support cord for riders trying to get a long service life out of their stuff. I don’t see that it generates much public support or sympathetic interest for cycling in general. But I suppose that nothing can do that. We might as well each ride in our chosen style and let the world burn if it's going to.

As stated in the post before this one, cycling is being gentrified. Its greater value as a tool of social evolution is falling victim to its short-term attractiveness to an industry bent on exploiting it as a consumerist bait station. The technofascist element has its hooks into every category. It has the most to work with off-road, followed by high end road and its offspring, “gravel biking.” But the collateral damage shows up in the reprehensible quality of middle and low end componentry as seen on a lot of path bikes, hybrids, and entry level mountain bikes from companies that should be ashamed to have their logo on something like that. Like an asteroid on a converging trajectory, nothing can stop it. Actually, more like the deferred consequences of environmental destruction, it would take too many people to understand and agree all at once. We would prefer an asteroid, that we could maybe blow up with one quick nuke and go back to enjoying ourselves.

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