The first thing you need to know about wheel building is that you don't need to know everything about wheel building. If you want to lace up a crow's foot pattern or tie and solder, if you want to argue the merits of paired spokes, bladed spokes and ridiculously small numbers of spokes, be my guest. But to build yourself a reliable wheel just remember three cross, inside spokes pulling and 14 gauge.
Build it round. Tension it adequately. Don't use thread locker on the spokes.
Make sure you use the right length spokes so that when you thread the nipples down to the bottom of the threads you have the same amount of tension on each spoke. If you've mixed lengths, the wheel will wobble where the spokes are too long or short.
Most spoke calculators will give you the right offset lengths for drive and non-drive spokes in the rear.
If you think of it, you might want to run outside spokes pulling on the rotor side of a disk-brake wheel.
Don't be afraid of 36, 40 or 48 spokes for heavy-use wheels. Thirty-two is good for all-around sporty wheels.
In wheels, there's nothing wrong with normal. Don't let a fashion trend for weird, disposable wheels cut you off from a very helpful and accessible skill for the self-sufficient rider.